Deal Sheet: 2026 Ranger XL

Confidence Ford of Norman · Norman, OK · VIN: 1FTER4BH8TLE29122

Negotiation Guide

Opening Offer

$32,112

Fair Price

$33,612

Walk Away Above

$34,876

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,526

Est. Invoice$33,610

Holdback (est.)$1,084

MSRP (Sticker)$36,140

Asking Price$34,640

Markup-$1,500

Est. Dealer Margin on This Car$2,114

Percentile25% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,261

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,694

Price History

Jul 9, 2026$36,140 → $33,640(-$2,500)

Aug 6, 2026$33,640 → $34,640(+$1,000)

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