Deal Sheet: 2026 Ranger XL

Paul Murrey Ford, Inc. · Kaufman, TX · VIN: 1FTER4BH7TLE02493

Negotiation Guide

Opening Offer

$31,217

Fair Price

$32,717

Walk Away Above

$33,981

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,721

Est. Invoice$32,778

Holdback (est.)$1,057

MSRP (Sticker)$35,245

Asking Price$33,745

Markup-$1,500

Est. Dealer Margin on This Car$2,025

Percentile25% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,640

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,524

Price History

Jul 9, 2026$35,245 → $32,745(-$2,500)

Aug 6, 2026$32,745 → $33,745(+$1,000)

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