Deal Sheet: 2026 Ranger XL

University Ford, Inc. · Durham, NC · VIN: 1FTER4BH5TLE31121

Negotiation Guide

Opening Offer

$32,517

Fair Price

$34,017

Walk Away Above

$35,281

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,891

Est. Invoice$33,987

Holdback (est.)$1,096

MSRP (Sticker)$36,545

Asking Price$35,545

Markup-$1,000

Est. Dealer Margin on This Car$2,655

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$1,584

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,377

Price History

Jul 9, 2026$36,545 → $34,545(-$2,000)

Aug 6, 2026$34,545 → $35,545(+$1,000)

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