Negotiation Guide
Opening Offer
$34,287
Fair Price
$35,787
Walk Away Above
$37,051
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,484
Est. Invoice$35,633
Holdback (est.)$1,149
MSRP (Sticker)$38,315
Asking Price$36,815
Markup-$1,500
Est. Dealer Margin on This Car$2,332
Percentile25% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$2,030
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,024
Price History
Jul 9, 2026$38,315 → $35,815(-$2,500)
Aug 6, 2026$35,815 → $36,815(+$1,000)
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