Deal Sheet: 2026 Ranger XL

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTER4BH4TLE38853

Negotiation Guide

Opening Offer

$32,372

Fair Price

$33,872

Walk Away Above

$35,136

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$32,760

Est. Invoice$33,852

Holdback (est.)$1,092

MSRP (Sticker)$36,400

Asking Price$35,400

Markup-$1,000

Est. Dealer Margin on This Car$2,640

Percentile99% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)+$306

Avg Markup (Ranger)-$1,000

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$690

Price History

Aug 6, 2026$34,400 → $35,400(+$1,000)

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