Negotiation Guide
Opening Offer
$32,812
Fair Price
$34,312
Walk Away Above
$35,576
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,156
Est. Invoice$34,261
Holdback (est.)$1,105
MSRP (Sticker)$36,840
Asking Price$35,840
Markup-$1,000
Est. Dealer Margin on This Car$2,684
Percentile99% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory181 vehicles
Avg Markup (All Models)-$1,510
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,497
Price History
Jul 9, 2026$36,840 → $34,840(-$2,000)
Aug 6, 2026$34,840 → $35,840(+$1,000)
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