Deal Sheet: 2026 Ranger XL

Ken Stoepel Ford · Kerrville, TX · VIN: 1FTER4BH3TLE30839

Negotiation Guide

Opening Offer

$32,767

Fair Price

$34,267

Walk Away Above

$35,531

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,116

Est. Invoice$34,219

Holdback (est.)$1,104

MSRP (Sticker)$36,795

Asking Price$35,295

Markup-$1,500

Est. Dealer Margin on This Car$2,180

Percentile25% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$2,186

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,697

Price History

Jul 9, 2026$36,795 → $34,295(-$2,500)

Aug 6, 2026$34,295 → $35,295(+$1,000)

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