Deal Sheet: 2026 Ranger XL

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FTER4BH2TLE44859

Negotiation Guide

Opening Offer

$33,372

Fair Price

$34,872

Walk Away Above

$36,136

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$33,660

Est. Invoice$34,782

Holdback (est.)$1,122

MSRP (Sticker)$37,400

Asking Price$35,900

Markup-$1,500

Est. Dealer Margin on This Car$2,240

Percentile25% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,014

Price History

Aug 6, 2026$34,900 → $35,900(+$1,000)

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