Negotiation Guide
Opening Offer
$32,247
Fair Price
$33,747
Walk Away Above
$35,011
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,648
Est. Invoice$33,736
Holdback (est.)$1,088
MSRP (Sticker)$36,275
Asking Price$35,275
Markup-$1,000
Est. Dealer Margin on This Car$2,628
Percentile99% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory75 vehicles
Avg Markup (All Models)-$1,847
Avg Markup (Ranger)-$800
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,741
Price History
Jul 9, 2026$36,275 → $34,275(-$2,000)
Aug 6, 2026$34,275 → $35,275(+$1,000)
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