Deal Sheet: 2026 Ranger XL

Wills Point Ford, Inc. · Wills Point, TX · VIN: 1FTER4BH2TLE29312

Negotiation Guide

Opening Offer

$32,902

Fair Price

$34,402

Walk Away Above

$35,666

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,237

Est. Invoice$34,345

Holdback (est.)$1,108

MSRP (Sticker)$36,930

Asking Price$35,430

Markup-$1,500

Est. Dealer Margin on This Car$2,193

Percentile25% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,550

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,161

Price History

Jul 9, 2026$36,930 → $34,430(-$2,500)

Aug 6, 2026$34,430 → $35,430(+$1,000)

Cheaper Ranger XL Inventory

Long-Lewis of the River Region, Inc.Prattville, AL

-$2,000$34,54539d

Lovegreen FordKirksville, MO

-$1,500$38,42012d

Grand Prairie FordGrand Prairie, TX

-$1,500$34,38512d

Gullo Ford of ConroeConroe, TX

-$1,500$35,31512d

Bob Tomes FordMckinney, TX

-$1,500$34,92060d

Mac Haik's Southway FordSan Antonio, TX

-$1,500$34,78039d

Viva FordEl Paso, TX

-$1,500$34,38551d

McRee Ford, Inc.Dickinson, TX

-$1,500$34,48546d

Bill Fick FordHuntsville, TX

-$1,500$34,38539d

Wyatt Johnson FordNashville, TN

-$1,500$34,7750d