Negotiation Guide
Opening Offer
$32,742
Fair Price
$34,242
Walk Away Above
$35,506
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,093
Est. Invoice$34,196
Holdback (est.)$1,103
MSRP (Sticker)$36,770
Asking Price$35,270
Markup-$1,500
Est. Dealer Margin on This Car$2,177
Percentile25% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory291 vehicles
Avg Markup (All Models)-$2,478
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,276
Price History
Jul 9, 2026$36,770 → $34,270(-$2,500)
Aug 6, 2026$34,270 → $35,270(+$1,000)
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