Deal Sheet: 2026 Ranger XL

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FTER4BH1TLE33660

Negotiation Guide

Opening Offer

$34,517

Fair Price

$36,017

Walk Away Above

$37,281

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,691

Est. Invoice$35,847

Holdback (est.)$1,156

MSRP (Sticker)$38,545

Asking Price$37,045

Markup-$1,500

Est. Dealer Margin on This Car$2,355

Percentile25% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,014

Price History

Jul 9, 2026$38,545 → $36,045(-$2,500)

Aug 6, 2026$36,045 → $37,045(+$1,000)

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