Negotiation Guide
Opening Offer
$32,382
Fair Price
$33,882
Walk Away Above
$35,146
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,769
Est. Invoice$33,861
Holdback (est.)$1,092
MSRP (Sticker)$36,410
Asking Price$34,910
Markup-$1,500
Est. Dealer Margin on This Car$2,141
Percentile25% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$2,115
Avg Markup (Ranger)-$1,125
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,558
Price History
Jul 9, 2026$36,410 → $33,910(-$2,500)
Aug 6, 2026$33,910 → $34,910(+$1,000)
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