Deal Sheet: 2026 Ranger XL

Group 1 Ford of Rivertown · Columbus, GA · VIN: 1FTER4BH0TLE36825

Negotiation Guide

Opening Offer

$31,857

Fair Price

$33,357

Walk Away Above

$34,621

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$32,297

Est. Invoice$33,373

Holdback (est.)$1,077

MSRP (Sticker)$35,885

Asking Price$34,885

Markup-$1,000

Est. Dealer Margin on This Car$2,589

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,469

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,705

Price History

Aug 6, 2026$33,885 → $34,885(+$1,000)

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