Deal Sheet: 2026 Ranger XL

Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FTER4BH0TLE28403

Negotiation Guide

Opening Offer

$33,992

Fair Price

$35,492

Walk Away Above

$36,756

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,218

Est. Invoice$35,359

Holdback (est.)$1,141

MSRP (Sticker)$38,020

Asking Price$36,520

Markup-$1,500

Est. Dealer Margin on This Car$2,302

Percentile25% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory328 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,969

Price History

Jul 9, 2026$38,020 → $35,520(-$2,500)

Aug 6, 2026$35,520 → $36,520(+$1,000)

Cheaper Ranger XL Inventory

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-$2,000$34,54539d

Lovegreen FordKirksville, MO

-$1,500$38,42012d

Grand Prairie FordGrand Prairie, TX

-$1,500$34,38512d

Gullo Ford of ConroeConroe, TX

-$1,500$35,31512d

Bob Tomes FordMckinney, TX

-$1,500$34,92060d

Mac Haik's Southway FordSan Antonio, TX

-$1,500$34,78039d

Viva FordEl Paso, TX

-$1,500$34,38551d

McRee Ford, Inc.Dickinson, TX

-$1,500$34,48546d

Bill Fick FordHuntsville, TX

-$1,500$34,38539d

Wyatt Johnson FordNashville, TN

-$1,500$34,7750d