Negotiation Guide
Opening Offer
$58,729
Fair Price
$60,229
Walk Away Above
$61,170
- • Recent buyers paid ~$1,373 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$55,899
Est. Invoice$57,762
Holdback$1,863
MSRP (Sticker)$62,110
Asking Price$61,110
Markup-$1,000
Dealer Margin on This Car$5,211
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold773
Avg Markup-$1,373
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$470
Avg Markup (Explorer)-$1,000
% Below MSRP93%
Avg Days to Sell10 days
Avg Sold Markup-$759
Cheaper Explorer Tremor Inventory
Twin Rivers Ford, Inc.Fairbury, NE
-$2,000$61,8158d
Fritts FordRiverside, CA
-$2,000$49,2558d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$62,7558d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$61,0108d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$60,8658d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$62,7558d
Price Ford of Simi ValleySimi Valley, CA
-$2,000$60,8658d
Casa Ford of Las CrucesLas Cruces, NM
-$2,000$50,93020d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$61,96013d
Mel Hambelton Ford, Inc.Wichita, KS
-$2,000$63,20020d