Negotiation Guide
Opening Offer
$57,902
Fair Price
$59,402
Walk Away Above
$61,493
- • Recent buyers paid ~$4,183 below MSRP
Price Breakdown
Est. Dealer Cost$57,227
Est. Invoice$59,134
Holdback (est.)$1,908
MSRP (Sticker)$63,585
Asking Price$60,085
Markup-$3,500
Est. Dealer Margin on This Car$2,859
Percentile55% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2161
Avg Markup-$4,183
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory600 vehicles
Avg Markup (All Models)+$1,963
Avg Markup (Explorer)-$3,500
% Below MSRP12%
Avg Days to Sell31 days
Avg Sold Markup+$1,958
Cheaper Explorer Tremor Inventory
Sunrise Ford of North HollywoodNorth Hollywood, CA
-$4,000$47,61539d
Monaco and Sons Motor Sales, Inc.Glastonbury, CT
-$3,500$50,7800d
Mitchell Selig FordWindsor, CT
-$3,500$49,2700d
Dowling Ford, Inc.Cheshire, CT
-$3,500$49,35539d
Ford of Port JeffPort Jefferson Station, NY
-$3,500$48,1550d
Towne FordOrchard Park, NY
-$3,500$60,7100d
Bill Clough Ford IncWindsor, NC
-$3,500$49,1050d
Sanders Ford IncJacksonville, NC
-$3,500$50,3250d
Cloninger Ford, Inc.Salisbury, NC
-$3,500$60,6400d
Mooresville FordMooresville, NC
-$3,500$60,8000d