Deal Sheet: 2026 Explorer Tremor

Santa Monica Ford · Santa Monica, CA · VIN: 1FMWK8JC7TGB52425

Negotiation Guide

Opening Offer

$57,510

Fair Price

$59,010

Walk Away Above

$61,188

• Recent buyers paid ~$3,932 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,029

Est. Invoice$58,929

Holdback (est.)$1,901

MSRP (Sticker)$63,365

Asking Price$59,365

Markup-$4,000

Est. Dealer Margin on This Car$2,337

Percentile19% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2311

Avg Markup-$3,932

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$2,581

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,529

Price History

Jul 4, 2026$61,365 → $60,365(-$1,000)

Jul 9, 2026$60,365 → $58,865(-$1,500)

Aug 6, 2026$58,865 → $59,865(+$1,000)

Aug 20, 2026$59,865 → $59,365(-$500)

Cheaper Explorer Tremor Inventory

Cloninger Ford, Inc.Salisbury, NC

-$4,000$60,14010d

Yadkin Valley Motor Company, Inc.North Wilkesboro, NC

-$4,000$50,20010d

Crossroads Ford of Fuquay-Varina, Inc.Fuquay Varina, NC

-$4,000$61,50010d

University Ford, Inc.Durham, NC

-$4,000$50,53010d

Chalmers FordRio Rancho, NM

-$4,000$59,01010d

Faricy AutomotiveSalida, CO

-$4,000$59,96010d

Greiner Ford of CasperCasper, WY

-$4,000$59,46510d

Thunder Basin Ford, LLCGillette, WY

-$4,000$60,26010d

Lithia Ford of BoiseBoise, ID

-$4,000$59,46522d

Galpin FordNorth Hills, CA

-$4,000$59,52075d