Negotiation Guide
Opening Offer
$57,605
Fair Price
$59,105
Walk Away Above
$61,282
- • Recent buyers paid ~$3,932 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,114
Est. Invoice$59,018
Holdback (est.)$1,904
MSRP (Sticker)$63,460
Asking Price$59,460
Markup-$4,000
Est. Dealer Margin on This Car$2,346
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2311
Avg Markup-$3,932
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory532 vehicles
Avg Markup (All Models)-$1,435
Avg Markup (Explorer)-$3,669
% Below MSRP89%
Avg Days to Sell43 days
Avg Sold Markup-$1,300
Price History
Jun 13, 2026$62,460 → $61,460(-$1,000)
Jul 4, 2026$61,460 → $62,460(+$1,000)
Jul 9, 2026$62,460 → $59,460(-$3,000)
Jul 29, 2026$59,460 → $58,960(-$500)
Aug 6, 2026$58,960 → $59,960(+$1,000)
Aug 20, 2026$59,960 → $59,460(-$500)
Cheaper Explorer Tremor Inventory
Cloninger Ford, Inc.Salisbury, NC
-$4,000$60,14010d
Yadkin Valley Motor Company, Inc.North Wilkesboro, NC
-$4,000$50,20010d
Crossroads Ford of Fuquay-Varina, Inc.Fuquay Varina, NC
-$4,000$61,50010d
University Ford, Inc.Durham, NC
-$4,000$50,53010d
Chalmers FordRio Rancho, NM
-$4,000$59,01010d
Faricy AutomotiveSalida, CO
-$4,000$59,96010d
Greiner Ford of CasperCasper, WY
-$4,000$59,46510d
Thunder Basin Ford, LLCGillette, WY
-$4,000$60,26010d
Lithia Ford of BoiseBoise, ID
-$4,000$59,46522d
Galpin FordNorth Hills, CA
-$4,000$59,52075d