Negotiation Guide
Opening Offer
$60,117
Fair Price
$61,617
Walk Away Above
$63,708
- • Recent buyers paid ~$4,183 below MSRP
Price Breakdown
Est. Dealer Cost$59,220
Est. Invoice$61,194
Holdback (est.)$1,974
MSRP (Sticker)$65,800
Asking Price$62,300
Markup-$3,500
Est. Dealer Margin on This Car$3,080
Percentile55% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2161
Avg Markup-$4,183
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$534
Avg Markup (Explorer)-$3,250
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$1,090
Cheaper Explorer Tremor Inventory
Sunrise Ford of North HollywoodNorth Hollywood, CA
-$4,000$47,61539d
Monaco and Sons Motor Sales, Inc.Glastonbury, CT
-$3,500$50,7800d
Mitchell Selig FordWindsor, CT
-$3,500$49,2700d
Dowling Ford, Inc.Cheshire, CT
-$3,500$49,35539d
Ford of Port JeffPort Jefferson Station, NY
-$3,500$48,1550d
Towne FordOrchard Park, NY
-$3,500$60,7100d
Bill Clough Ford IncWindsor, NC
-$3,500$49,1050d
Sanders Ford IncJacksonville, NC
-$3,500$50,3250d
Cloninger Ford, Inc.Salisbury, NC
-$3,500$60,6400d
Mooresville FordMooresville, NC
-$3,500$60,8000d