Deal Sheet: 2026 Explorer Tremor

Richmond Ford West · Glen Allen, VA · VIN: 1FMWK8JC2TGB70038

Negotiation Guide

Opening Offer

$58,404

Fair Price

$59,904

Walk Away Above

$62,077

• Recent buyers paid ~$3,932 below MSRP
• Sitting 74 days (avg 45) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,825

Est. Invoice$59,753

Holdback (est.)$1,928

MSRP (Sticker)$64,250

Asking Price$60,750

Markup-$3,500

Est. Dealer Margin on This Car$2,925

Percentile94% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold2311

Avg Markup-$3,932

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$1,947

Avg Markup (Explorer)-$3,405

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,921

Price History

Jun 20, 2026$63,250 → $62,500(-$750)

Jul 9, 2026$62,500 → $60,250(-$2,250)

Aug 6, 2026$60,250 → $61,250(+$1,000)

Aug 20, 2026$61,250 → $60,750(-$500)

Cheaper Explorer Tremor Inventory

Cloninger Ford, Inc.Salisbury, NC

-$4,000$60,14010d

Yadkin Valley Motor Company, Inc.North Wilkesboro, NC

-$4,000$50,20010d

Crossroads Ford of Fuquay-Varina, Inc.Fuquay Varina, NC

-$4,000$61,50010d

University Ford, Inc.Durham, NC

-$4,000$50,53010d

Chalmers FordRio Rancho, NM

-$4,000$59,01010d

Faricy AutomotiveSalida, CO

-$4,000$59,96010d

Greiner Ford of CasperCasper, WY

-$4,000$59,46510d

Thunder Basin Ford, LLCGillette, WY

-$4,000$60,26010d

Lithia Ford of BoiseBoise, ID

-$4,000$59,46522d

Galpin FordNorth Hills, CA

-$4,000$59,52074d