Negotiation Guide
Opening Offer
$58,828
Fair Price
$60,328
Walk Away Above
$62,294
- • Recent buyers paid ~$3,932 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,834
Est. Invoice$59,762
Holdback (est.)$1,928
MSRP (Sticker)$64,260
Asking Price$60,760
Markup-$3,500
Est. Dealer Margin on This Car$2,926
Percentile94% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2311
Avg Markup-$3,932
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory965 vehicles
Avg Markup (All Models)-$2,133
Avg Markup (Explorer)-$3,263
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,462
Price History
Jul 9, 2026$62,510 → $60,260(-$2,250)
Aug 10, 2026$60,260 → $61,260(+$1,000)
Aug 20, 2026$61,260 → $60,760(-$500)
Cheaper Explorer Tremor Inventory
Cloninger Ford, Inc.Salisbury, NC
-$4,000$60,14010d
Yadkin Valley Motor Company, Inc.North Wilkesboro, NC
-$4,000$50,20010d
Crossroads Ford of Fuquay-Varina, Inc.Fuquay Varina, NC
-$4,000$61,50010d
University Ford, Inc.Durham, NC
-$4,000$50,53010d
Chalmers FordRio Rancho, NM
-$4,000$59,01010d
Faricy AutomotiveSalida, CO
-$4,000$59,96010d
Greiner Ford of CasperCasper, WY
-$4,000$59,46510d
Thunder Basin Ford, LLCGillette, WY
-$4,000$60,26010d
Lithia Ford of BoiseBoise, ID
-$4,000$59,46522d
Galpin FordNorth Hills, CA
-$4,000$59,52074d