Negotiation Guide
Opening Offer
$58,277
Fair Price
$59,777
Walk Away Above
$61,868
- • Recent buyers paid ~$4,183 below MSRP
Price Breakdown
Est. Dealer Cost$57,564
Est. Invoice$59,483
Holdback (est.)$1,919
MSRP (Sticker)$63,960
Asking Price$60,960
Markup-$3,000
Est. Dealer Margin on This Car$3,396
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold2161
Avg Markup-$4,183
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory312 vehicles
Avg Markup (All Models)-$1,610
Avg Markup (Explorer)-$3,000
% Below MSRP93%
Avg Days to Sell36 days
Avg Sold Markup-$1,202
Price History
Aug 6, 2026$59,960 → $60,960(+$1,000)
Cheaper Explorer Tremor Inventory
Sunrise Ford of North HollywoodNorth Hollywood, CA
-$4,000$47,61539d
Monaco and Sons Motor Sales, Inc.Glastonbury, CT
-$3,500$50,7801d
Mitchell Selig FordWindsor, CT
-$3,500$49,2701d
Dowling Ford, Inc.Cheshire, CT
-$3,500$49,35539d
Ford of Port JeffPort Jefferson Station, NY
-$3,500$48,1551d
Towne FordOrchard Park, NY
-$3,500$60,7101d
Bill Clough Ford IncWindsor, NC
-$3,500$49,1051d
Sanders Ford IncJacksonville, NC
-$3,500$50,3251d
Cloninger Ford, Inc.Salisbury, NC
-$3,500$60,6401d
Mooresville FordMooresville, NC
-$3,500$60,8001d