Negotiation Guide
Opening Offer
$58,150
Fair Price
$59,650
Walk Away Above
$61,918
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,767
Est. Invoice$59,692
Holdback (est.)$1,926
MSRP (Sticker)$64,185
Asking Price$60,685
Markup-$3,500
Est. Dealer Margin on This Car$2,919
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$47
Avg Markup (Explorer)-$3,500
% Below MSRP72%
Avg Days to Sell31 days
Avg Sold Markup-$572
Price History
Jul 9, 2026$62,685 → $59,685(-$3,000)
Aug 6, 2026$59,685 → $60,685(+$1,000)
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