Negotiation Guide
Opening Offer
$53,536
Fair Price
$55,036
Walk Away Above
$57,116
- • Recent buyers paid ~$4,159 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,276
Est. Invoice$55,051
Holdback (est.)$1,776
MSRP (Sticker)$59,195
Asking Price$55,695
Markup-$3,500
Est. Dealer Margin on This Car$2,420
Percentile43% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$1,673
Avg Markup (Explorer)-$3,180
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,529
Price History
Jul 9, 2026$57,695 → $55,195(-$2,500)
Aug 6, 2026$55,195 → $55,695(+$500)
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