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Deal Sheet: 2026 Explorer ST
AML Ford of Prince George · Prince George, VA · VIN: 1FMWK8GC9TGA94034
Negotiation Guide
Opening Offer
$54,516
Fair Price
$56,016
Walk Away Above
$58,128
- • Recent buyers paid ~$3,847 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,216
Est. Invoice$56,023
Holdback (est.)$1,807
MSRP (Sticker)$60,240
Asking Price$57,240
Markup-$3,000
Est. Dealer Margin on This Car$3,024
Percentile100% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Explorer)-$3,000
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,037
Price History
Jun 25, 2026$59,240 → $58,490(-$750)
Jul 9, 2026$58,490 → $56,240(-$2,250)
Aug 6, 2026$56,240 → $57,240(+$1,000)
Cheaper Explorer ST Inventory
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-$3,500$59,3950d
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-$3,500$59,5950d
Ruge's FordRhinebeck, NY
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Otis Ford, Inc.Quogue, NY
-$3,500$60,0900d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7800d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9400d
Quality Auto MallRutherford, NJ
-$3,500$59,7350d
City World FordBronx, NY
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Tasca Ford YonkersYonkers, NY
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