Deal Sheet: 2026 Explorer ST

Jay Hodge Ford of Morrilton · Morrilton, AR · VIN: 1FMWK8GC9TGA66928

Negotiation Guide

Opening Offer

$57,196

Fair Price

$58,696

Walk Away Above

$60,961

• Recent buyers paid ~$4,159 below MSRP
• Sitting 65 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,903

Est. Invoice$58,799

Holdback (est.)$1,897

MSRP (Sticker)$63,225

Asking Price$59,725

Markup-$3,500

Est. Dealer Margin on This Car$2,823

Percentile43% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$1,757

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,220

Price History

Jul 9, 2026$61,725 → $58,725(-$3,000)

Aug 6, 2026$58,725 → $59,725(+$1,000)

Cheaper Explorer ST Inventory

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