Deal Sheet: 2026 Explorer ST

Rodeo Ford, Inc. · Goodyear, AZ · VIN: 1FMWK8GC9TGA24470

Negotiation Guide

Opening Offer

$56,316

Fair Price

$57,816

Walk Away Above

$60,078

• Recent buyers paid ~$4,159 below MSRP
• Sitting 65 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,106

Est. Invoice$57,976

Holdback (est.)$1,870

MSRP (Sticker)$62,340

Asking Price$58,840

Markup-$3,500

Est. Dealer Margin on This Car$2,734

Percentile43% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,672

Avg Markup (Explorer)-$3,341

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,823

Price History

Jun 13, 2026$61,340 → $60,340(-$1,000)

Jul 4, 2026$60,340 → $61,340(+$1,000)

Jul 9, 2026$61,340 → $58,340(-$3,000)

Jul 30, 2026$58,340 → $57,840(-$500)

Aug 6, 2026$57,840 → $58,840(+$1,000)

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

Fredonia Ford, Inc.Fredonia, NY

-$3,500$59,7800d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d