Negotiation Guide
Opening Offer
$53,155
Fair Price
$54,655
Walk Away Above
$56,907
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,244
Est. Invoice$55,019
Holdback (est.)$1,775
MSRP (Sticker)$59,160
Asking Price$55,660
Markup-$3,500
Est. Dealer Margin on This Car$2,416
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory1048 vehicles
Avg Markup (All Models)-$2,258
Avg Markup (Explorer)-$3,193
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,906
Price History
Jul 4, 2026$57,160 → $56,160(-$1,000)
Jul 9, 2026$56,160 → $54,660(-$1,500)
Aug 6, 2026$54,660 → $55,660(+$1,000)
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3950d
Lucas FordSouthold, NY
-$3,500$59,5950d
Ruge's FordRhinebeck, NY
-$3,500$57,4950d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0900d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7800d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9400d
Quality Auto MallRutherford, NJ
-$3,500$59,7350d
City World FordBronx, NY
-$3,500$60,8750d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0300d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8900d