Deal Sheet: 2026 Explorer ST

Group 1 Ford of Southwest Houston · Houston, TX · VIN: 1FMWK8GC6TGC38798

Negotiation Guide

Opening Offer

$53,041

Fair Price

$54,541

Walk Away Above

$56,621

• Recent buyers paid ~$4,159 below MSRP

Price Breakdown

Est. Dealer Cost$52,830

Est. Invoice$54,591

Holdback (est.)$1,761

MSRP (Sticker)$58,700

Asking Price$55,200

Markup-$3,500

Est. Dealer Margin on This Car$2,370

Percentile43% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,826

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,086

Price History

Aug 6, 2026$54,200 → $55,200(+$1,000)

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

Fredonia Ford, Inc.Fredonia, NY

-$3,500$59,7800d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d