Negotiation Guide
Opening Offer
$53,896
Fair Price
$55,396
Walk Away Above
$57,476
- • Recent buyers paid ~$4,159 below MSRP
Price Breakdown
Est. Dealer Cost$53,600
Est. Invoice$55,386
Holdback (est.)$1,787
MSRP (Sticker)$59,555
Asking Price$56,055
Markup-$3,500
Est. Dealer Margin on This Car$2,456
Percentile43% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory474 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,647
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3950d
Lucas FordSouthold, NY
-$3,500$59,5950d
Ruge's FordRhinebeck, NY
-$3,500$57,4950d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0900d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7800d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9400d
Quality Auto MallRutherford, NJ
-$3,500$59,7350d
City World FordBronx, NY
-$3,500$60,8750d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0300d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8900d