Negotiation Guide
Opening Offer
$54,134
Fair Price
$55,634
Walk Away Above
$57,890
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,131
Est. Invoice$55,935
Holdback (est.)$1,804
MSRP (Sticker)$60,145
Asking Price$56,645
Markup-$3,500
Est. Dealer Margin on This Car$2,515
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory404 vehicles
Avg Markup (All Models)-$2,160
Avg Markup (Explorer)-$3,210
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,902
Price History
Jul 9, 2026$58,645 → $56,145(-$2,500)
Aug 6, 2026$56,145 → $56,645(+$500)
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