Negotiation Guide
Opening Offer
$53,548
Fair Price
$55,048
Walk Away Above
$57,301
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,600
Est. Invoice$55,386
Holdback (est.)$1,787
MSRP (Sticker)$59,555
Asking Price$56,055
Markup-$3,500
Est. Dealer Margin on This Car$2,456
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$2,506
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,906
Price History
Jul 9, 2026$58,055 → $55,055(-$3,000)
Aug 10, 2026$55,055 → $56,055(+$1,000)
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