Negotiation Guide
Opening Offer
$59,091
Fair Price
$60,591
Walk Away Above
$62,671
- • Recent buyers paid ~$4,159 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,275
Est. Invoice$60,218
Holdback (est.)$1,943
MSRP (Sticker)$64,750
Asking Price$61,250
Markup-$3,500
Est. Dealer Margin on This Car$2,975
Percentile43% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)-$2,349
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,364
Price History
Jul 9, 2026$63,750 → $60,750(-$3,000)
Aug 6, 2026$60,750 → $61,250(+$500)
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