Negotiation Guide
Opening Offer
$53,041
Fair Price
$54,541
Walk Away Above
$56,621
- • Recent buyers paid ~$4,159 below MSRP
Price Breakdown
Est. Dealer Cost$52,830
Est. Invoice$54,591
Holdback (est.)$1,761
MSRP (Sticker)$58,700
Asking Price$55,200
Markup-$3,500
Est. Dealer Margin on This Car$2,370
Percentile43% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$1,945
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,566
Price History
Aug 6, 2026$54,200 → $55,200(+$1,000)
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3951d
Lucas FordSouthold, NY
-$3,500$59,5951d
Ruge's FordRhinebeck, NY
-$3,500$57,4951d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0901d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7801d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9401d
Quality Auto MallRutherford, NJ
-$3,500$59,7351d
City World FordBronx, NY
-$3,500$60,8751d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0301d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8901d