Negotiation Guide
Opening Offer
$57,244
Fair Price
$58,744
Walk Away Above
$60,865
- • Recent buyers paid ~$3,847 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,687
Est. Invoice$58,576
Holdback (est.)$1,890
MSRP (Sticker)$62,985
Asking Price$59,485
Markup-$3,500
Est. Dealer Margin on This Car$2,799
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory276 vehicles
Avg Markup (All Models)-$1,578
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,281
Price History
Jul 9, 2026$60,985 → $58,485(-$2,500)
Aug 6, 2026$58,485 → $59,485(+$1,000)
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