Negotiation Guide
Opening Offer
$54,422
Fair Price
$55,922
Walk Away Above
$58,179
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,392
Est. Invoice$56,205
Holdback (est.)$1,813
MSRP (Sticker)$60,435
Asking Price$56,935
Markup-$3,500
Est. Dealer Margin on This Car$2,544
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$2,326
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,565
Price History
Jul 11, 2026$58,935 → $56,435(-$2,500)
Aug 6, 2026$56,435 → $56,935(+$500)
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