Deal Sheet: 2026 Explorer ST

Sunrise Ford of Fontana · Fontana, CA · VIN: 1FMWK7GCXTGC38104

Negotiation Guide

Opening Offer

$56,826

Fair Price

$58,326

Walk Away Above

$60,406

• Recent buyers paid ~$4,159 below MSRP

Price Breakdown

Est. Dealer Cost$56,237

Est. Invoice$58,111

Holdback (est.)$1,875

MSRP (Sticker)$62,485

Asking Price$58,985

Markup-$3,500

Est. Dealer Margin on This Car$2,749

Percentile43% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$1,810

Avg Markup (Explorer)-$3,262

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,621

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

Fredonia Ford, Inc.Fredonia, NY

-$3,500$59,7800d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d