Negotiation Guide
Opening Offer
$55,953
Fair Price
$57,453
Walk Away Above
$59,714
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,778
Est. Invoice$57,637
Holdback (est.)$1,859
MSRP (Sticker)$61,975
Asking Price$58,475
Markup-$3,500
Est. Dealer Margin on This Car$2,698
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$1,673
Avg Markup (Explorer)-$3,180
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,529
Price History
Jul 9, 2026$60,475 → $57,975(-$2,500)
Aug 6, 2026$57,975 → $58,475(+$500)
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