Deal Sheet: 2026 Explorer ST

Hub City Ford, Inc. · Lafayette, LA · VIN: 1FMWK7GC8TGC13945

Negotiation Guide

Opening Offer

$55,526

Fair Price

$57,026

Walk Away Above

$59,106

• Recent buyers paid ~$4,159 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,067

Est. Invoice$56,902

Holdback (est.)$1,836

MSRP (Sticker)$61,185

Asking Price$57,685

Markup-$3,500

Est. Dealer Margin on This Car$2,619

Percentile43% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$1,946

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,437

Price History

Jul 9, 2026$59,685 → $56,685(-$3,000)

Aug 6, 2026$56,685 → $57,685(+$1,000)

Cheaper Explorer ST Inventory

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-$3,500$59,3950d

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