Negotiation Guide
Opening Offer
$53,631
Fair Price
$55,131
Walk Away Above
$57,211
- • Recent buyers paid ~$4,159 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,361
Est. Invoice$55,140
Holdback (est.)$1,779
MSRP (Sticker)$59,290
Asking Price$55,790
Markup-$3,500
Est. Dealer Margin on This Car$2,429
Percentile43% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory374 vehicles
Avg Markup (All Models)-$2,126
Avg Markup (Explorer)-$3,172
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,179
Price History
Jul 9, 2026$57,790 → $55,290(-$2,500)
Aug 6, 2026$55,290 → $55,790(+$500)
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