Negotiation Guide
Opening Offer
$52,484
Fair Price
$53,984
Walk Away Above
$56,090
- • Recent buyers paid ~$3,847 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,376
Est. Invoice$54,121
Holdback (est.)$1,746
MSRP (Sticker)$58,195
Asking Price$54,695
Markup-$3,500
Est. Dealer Margin on This Car$2,320
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory404 vehicles
Avg Markup (All Models)-$2,160
Avg Markup (Explorer)-$3,210
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,902
Price History
Jul 9, 2026$56,695 → $54,195(-$2,500)
Aug 6, 2026$54,195 → $54,695(+$500)
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