Deal Sheet: 2026 Explorer ST

Al Packer Ford Royal Palm Beach · Royal Palm Beach, FL · VIN: 1FMWK7GC6TGB46729

Negotiation Guide

Opening Offer

$54,030

Fair Price

$55,530

Walk Away Above

$57,785

• Recent buyers paid ~$4,159 below MSRP
• Sitting 65 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,036

Est. Invoice$55,837

Holdback (est.)$1,801

MSRP (Sticker)$60,040

Asking Price$56,540

Markup-$3,500

Est. Dealer Margin on This Car$2,504

Percentile43% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$1,588

Avg Markup (Explorer)-$3,090

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,568

Price History

Jul 9, 2026$58,540 → $56,040(-$2,500)

Aug 6, 2026$56,040 → $56,540(+$500)

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

Fredonia Ford, Inc.Fredonia, NY

-$3,500$59,7800d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d