Negotiation Guide
Opening Offer
$55,500
Fair Price
$57,000
Walk Away Above
$59,115
- • Recent buyers paid ~$3,847 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,107
Est. Invoice$56,944
Holdback (est.)$1,837
MSRP (Sticker)$61,230
Asking Price$57,730
Markup-$3,500
Est. Dealer Margin on This Car$2,623
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory358 vehicles
Avg Markup (All Models)-$1,858
Avg Markup (Explorer)-$3,118
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,610
Price History
Jul 9, 2026$59,730 → $57,230(-$2,500)
Aug 6, 2026$57,230 → $57,730(+$500)
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