Negotiation Guide
Opening Offer
$51,301
Fair Price
$52,801
Walk Away Above
$55,048
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,566
Est. Invoice$53,284
Holdback (est.)$1,719
MSRP (Sticker)$57,295
Asking Price$53,795
Markup-$3,500
Est. Dealer Margin on This Car$2,230
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$2,028
Avg Markup (Explorer)-$3,167
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,706
Price History
Jul 11, 2026$55,795 → $53,295(-$2,500)
Aug 6, 2026$53,295 → $53,795(+$500)
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