Negotiation Guide
Opening Offer
$55,735
Fair Price
$57,235
Walk Away Above
$59,502
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 66 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,593
Est. Invoice$57,446
Holdback (est.)$1,853
MSRP (Sticker)$61,770
Asking Price$58,270
Markup-$3,500
Est. Dealer Margin on This Car$2,677
Percentile43% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory1048 vehicles
Avg Markup (All Models)-$2,258
Avg Markup (Explorer)-$3,193
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,847
Price History
Jul 4, 2026$59,770 → $58,770(-$1,000)
Jul 11, 2026$58,770 → $57,270(-$1,500)
Aug 6, 2026$57,270 → $58,270(+$1,000)
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3951d
Lucas FordSouthold, NY
-$3,500$59,5951d
Ruge's FordRhinebeck, NY
-$3,500$57,4951d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0901d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7801d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9401d
Quality Auto MallRutherford, NJ
-$3,500$59,7351d
City World FordBronx, NY
-$3,500$60,8751d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0301d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8901d