Deal Sheet: 2026 Explorer ST

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FMWK7GC1TGC40937

Negotiation Guide

Opening Offer

$51,041

Fair Price

$52,541

Walk Away Above

$54,621

• Recent buyers paid ~$4,159 below MSRP

Price Breakdown

Est. Dealer Cost$51,030

Est. Invoice$52,731

Holdback (est.)$1,701

MSRP (Sticker)$56,700

Asking Price$53,200

Markup-$3,500

Est. Dealer Margin on This Car$2,170

Percentile43% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2353

Avg Markup-$4,159

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$1,586

Avg Markup (Explorer)-$3,145

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,529

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

Fredonia Ford, Inc.Fredonia, NY

-$3,500$59,7800d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d