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Deal Sheet: 2026 Explorer ST
Plantation Ford · Plantation, FL · VIN: 1FMWK7GC1TGB70212
Negotiation Guide
Opening Offer
$51,559
Fair Price
$53,059
Walk Away Above
$55,307
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,800
Est. Invoice$53,526
Holdback (est.)$1,727
MSRP (Sticker)$57,555
Asking Price$54,055
Markup-$3,500
Est. Dealer Margin on This Car$2,256
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory178 vehicles
Avg Markup (All Models)-$1,947
Avg Markup (Explorer)-$3,141
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,850
Price History
Jul 9, 2026$56,055 → $53,555(-$2,500)
Aug 6, 2026$53,555 → $54,055(+$500)
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