Negotiation Guide
Opening Offer
$55,302
Fair Price
$56,802
Walk Away Above
$59,061
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,188
Est. Invoice$57,028
Holdback (est.)$1,840
MSRP (Sticker)$61,320
Asking Price$57,820
Markup-$3,500
Est. Dealer Margin on This Car$2,632
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$1,673
Avg Markup (Explorer)-$3,180
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,529
Price History
Jul 9, 2026$59,820 → $57,320(-$2,500)
Aug 6, 2026$57,320 → $57,820(+$500)
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