Negotiation Guide
Opening Offer
$55,376
Fair Price
$56,876
Walk Away Above
$58,956
- • Recent buyers paid ~$4,159 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,932
Est. Invoice$56,763
Holdback (est.)$1,831
MSRP (Sticker)$61,035
Asking Price$57,535
Markup-$3,500
Est. Dealer Margin on This Car$2,604
Percentile43% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory285 vehicles
Avg Markup (All Models)-$1,658
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,533
Price History
Jul 9, 2026$59,535 → $56,535(-$3,000)
Aug 6, 2026$56,535 → $57,535(+$1,000)
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